2012 Sports Social Media Predictions / activ8social.

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Peugeot Just Add Fuel | The Making Of

Dozens of paper cuts, hundreds of models and an infinite amount of patience – Peugeot takes you behind the scenes of the making of their latest TV ad, crafted entirely from paper.

For the latest Peugeot TV ad, Peugeot didn’t take the easy option and animate in CGI. They looked for something different, something more authentic and crafted to reflect Peugeot’s philosophy for designing their vehicles.

With that in mind, Peugeot asked London designer Kyle Bean and director Joseph Mann to make this Peugeot commercial entirely from paper. That meant hundreds of detailed papercraft models and hours of intricate stop-motion filming. Now see for yourself the craft and graft that goes into the making of Just Add Fuel – ‘art that moves’.

Many thanks to all those involved:
– BlinkInk
– Peugeot
– Euro RSCG London
– The Mill
– 750mph