In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases, it turns out, the humble Facebook wall itself steals the show.

Here’s What People Look at on Facebook Brand Pages via Mashable

My electroencephalography (EEG) session typifies the experience of hundreds of subjects who have their brains scanned every day in laboratories around the world, in the cause of better marketing.

A head start with brainwaves via Financial Times