Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.

Converse is asking its 20 million Facebook fans to sell personalised trainers to their friends in its latest move to drive advocacy.

Could social media ads, or at least ads on Facebook, outperform similar ads on television? It seems the answer is “yes.”

TIME Magazine’s person of the year in 2006 was “you,” paying tribute to the hundred millions of social media users who framed the information age with user-generated content. Conceived in 2006, Twitter, along with other “emerging platforms,” was evolving and looking for better ways to enable users to share content. Five years later, Twitter includes brand pages in efforts to expand its 100 million user base.